About The Grind & Firethorn Analytics, LLC

The Grind is a Firethorn Analytics, LLC event; a modern platform for competitive and experiential golf built to honor the game at its highest level.

At its core, The Grind exists to create a meaningful, high-level golf experience that reflects the standards, discipline, and respect that define the game at its best. The Grind brings together players, club professionals, and industry leaders in an environment that values performance, camaraderie, and a shared commitment to the game.

Firethorn Analytics, LLC is a golf-focused investment and operating company dedicated to improving the way golf operates and is experienced. Firethorn works at the intersection of technology, infrastructure, and experience, backing businesses that strengthen the operational foundation of the game while creating and delivering distinctive competitive and experiential events across it.

Firethorn is built on the belief that better technology and more intentional experiences move the game forward. That perspective is shaped by its founder, Aaron O'Neil, whose background in event management as well as building and scaling SaaS platforms emphasizes operational discipline, user experience, and continuous improvement.